Hallmark dropping party wares, cutting 225 jobs

NEW YORK - FEBRUARY 11: A woman shops for Valentines Day cards at a Hallmark store on the Upper West Side February 10, 2005 in New York City. According to retail projections, people will spend an average of $77 this year up from $64 in 2004. (Photo by Stephen Chernin/Getty Images)
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KANSAS CITY, Mo. (AP) - Hallmark Cards says will eliminate at least 225 jobs by doing away with its party ware business and streamlining parts of its greeting card operation.

The Kansas City Star reports125 to 150 jobs will be cut over the next 15 to 20 months by eliminating party wares, which Hallmark says weren't meeting revenue expectations. An additional 100 positions will be axed this year through streamlining.

Hallmark has about 3,200 employees in Kansas City and roughly 12,000 worldwide. It says the staff reductions will include severance packages for those who lose their jobs, while some workers may be reassigned to other positions within the company.

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Information from: The Kansas City Star,


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