"At the count of 1, 2, 3...Sista Strut!"
And with that, thousands hit the pavement of downtown St. Louis, strutting for a cause that affects the lives of so many.
"I'm here to support my sister," said Priscilla Dandridge."She's four months in on her chemo treatment, so we have 11 of us here who are supporting her today."
"My sister unfortunately can't have chemo. She's in her last stage of it," said Nina Carrol. "I'm out here supporting her ... chemo is a horrible thing. That word 'C' is an ugly word and I support every woman that has that."
There is a great need for Sista Strut and to raise awareness of what can be devastating outcomes.
Black women are more likely than any other racial and ethnic group to be diagnosed at later stages, and they have the lowest survival rate at each state of diagnosis.
Seeing so many survivors in the sea of pink is a blessing, says supporters of the event.
"We just lost our sister, Aunt Jess, to breast cancer, and I'm a breast cancer survivor myself," said Anitra Jynes. "I'm two years out it. so it's a dual reason why I'm here."
"We've lost multiple loved ones to breast cancer and wanted to support and make awareness, because African American women, we don't typically find our cancer early so early detection is key."
Family, friends, co-workers and more who strutted downtown say they'll do so until there's a cure - and to also celebrate the survivors.
"When they told me I was free of it, I cried and cried I couldn't stop crying," said Cynthia Wilkes. "Because you just don't know how good it feels - don't have to worry about taking this, taking that. It's a blessing!"