Hope Hicks has officially taken over as the permanent head of the White House's communications shop, according to a White House official speaking on condition of anonymity ahead of a formal announcement.

Hicks has served as the interim communications director since mid-August, following the tumultuous 10-day tenure of Anthony Scaramucci. The 28-year-old's previous role at the White House was strategic communications director.

According to the White House, the move has been expected for several weeks. 

Considered to be one of Trump's most valued advisers, Hicks first started working with the Trump family while she was at a public relations firm. She then worked for the Trump Organization.

Contributing: David Jackson

More: 5 things to know about Hope Hicks