Why is it getting so Hot In Herre, all of the sudden?
Nelly fans are streaming the 2002 hit about stripping down in the heat as a way to help the rapper make some extra money, and are encouraging others to do the same on social media. The idea originated with a SPIN magazine story claiming the hit song would need to be streamed 287 million times in order to pay down a hefty IRS bill reported by TMZ.
Citizens of Nellyville have taken action.
It seems fans' efforts are paying off in a small way: Spotify is reporting that streams of Nelly's songs (Hot in Herre, Country Grammar, et al) have increased by 200% this week over peak hours compared to last week. Yep, that's three times as much Nelly.
Representatives for Nelly have not immediately responded to USA TODAY's requests for comment regarding this story.