Boot accessory company Mirabella opens in West County Center

A local company has come up with a creative way to stand out in a crowed with a line of accessories for boots. The online retailer just opened their first store and Dana Dean is taking us inside.

Mirabella has a new store in West County Center, but the St. Louis company has been selling a line of boot accessories on their website for 3 years. But now you can shop this fashion accessory in person.

"It is the perfect holiday gift," said Alyssa Harrell.

If you own boots, you can rock a pair of Mirabella's signature boot cuffs. They come in different styles and can be worn under or over boots.

Mirabella is doing more than making boot cuffs, the company started a non-profit called Look beYOUtiful Foundation to support anti-bullying efforts.

Beth Goldkamp said, "We are a brand with a cause. Part of proceeds from store and online go to Look beYOUtfiul Foundation so we wanted to take a message and run with it that girls can be strong, powerful, and everyone can be beauitful in their own way."

Fore more information, visit,, or visit their new store at West County Center on the Upper Level near Nordstrom.


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