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Summary: Internet User Profile

ksdk.com users are younger, more educated and more affluent, which translates into more desirable customers for you!

Gender

Male

Female

Age

18-24

25-34

35-44

45-54

55-64

65+

Education

Less than H.S.

High School Grad

Some College

College Grad

Adv. College

Household Income

< $25K

$25K-50K

$50K-75K

$75K-100K

$100K+

Adults 18+

48%

52%

13%

17%

19%

20%

14%

18%

9%

38%

30%

13%

10%

14%

34%

21%

18%

14%

Internet Users

48%

52%

16%

19%

23%

21%

13%

8%

4%

31%

34%

17%

15%

6%

28%

23%

23%

19%

ksdk.com Users

42%

58%

10%

26%

25%

23%

12%

4%

1%

27%

34%

23%

15%

3%

27%

23%

33%

15%

Source: Scarborough Data, 2006

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