Georgia lawyer sledgehammers his way to Super Bowl ad greatness

SAVANNAH, Ga. (KSDK) – It opens with a line from Proverbs, and ends with a shadowy man walking away from burning debris, in pursuit of justice. Accompanied by the type of death metal that would make your grandmother scream, a gravestone gets shattered by a sledgehammer, a young boy learns that his father is a hero and one man rises above a world of tyranny to fight for the innocent.

This is not the plot to B-grade Michael Bay film. Instead, this is a brief synopsis of what happened in a two-minute Super Bowl ad commissioned by Georgia lawyer Jamie Casino. As of 8 p.m. on Monday, it had notched 500,000 views on YouTube, and received glowing write-ups in the Rolling Stone, Slate and of course,

Here's how the commercial is described in the about section:

An epic 2 Minute Halftime Commercial written and directed by Jamie Casino. The spot features Jamie's brother Michael who was gunned down with his friend on Labor Day 2012. The story reveals how Savannah's Chief of Police, Willie Lovett, deceived the citizens of Savannah after four homicides took place Labor Day weekend. Jamie Casino, a personal injury attorney with a large practice based in Savannah, GA created the ad to set the record straight in the Biggest Game of the Year, Super Bowl XLVIII.

Who, exactly, was lucky enough to see the commercial in person? The citizens of Savannah, Ga. (maybe Casino will come to St. Louis?).

"I'm attorney Jamie Casino, and I don't represent villains anymore," one memorable line reads. "I speak for innocent victims who cannot speak for themselves."


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