Hooters tests 'HootClub' loyalty app

It's one thing to get loyalty rewards for sipping a latte at Starbucks or for munching on a bagel at Panera.

But how about for chowing down on buffalo wings at Hooters?

Well, Hooters is getting into the loyalty act with a new, free mobile app it's appropriately dubbed Hooters HootClub.

The casual dining chain will first test the program in Atlanta, but plans to expand it to more than 200 U.S. locations within the next three months and, ultimately, to all 345 domestic locations, says Chris Duncan, the chain's chief information officer.

How it works: Hooters guests will enter a code found on their Hooters receipts into the HootClub app from a mobile device or Web browser. The program keeps a record of every purchase. The more often you visit and buy stuff, the more points you earn to be entered in Hooters sweepstakes. Guests who join the loyalty club also can earn rewards that vary from food and beverage to Hooters merchandise.

Then, there's the status issue. Buy enough stuff and your HootClub status level can jump from bronze to silver to gold to the ultimate Hooters status: orange. To see just where you stack up, you can even track the top 10 leaderboard scores within the app.

For out-of-towners, the app also includes a Hooters locator. Except, of course, for those who don't give a hoot.


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