KSDK -- A Catholic school in St. Louis has banned South Butt clothing, calling it "inappropriate at school."
The school issued a letter to parents late last week on behalf of the school's principal, Gerry Kettenbach, PhD.
Here is part of the letter sent home to parents:
"Throughout the year students have gotten looser in their adherence to the school uniform code. We're seeing more boys with long hair and girls in short skirts-not to mention the sloppiness of multiple colors of sweatshirts. Please review the expectations on pp. 94-95 of the Buzz Book and help your child(ren) make appropriate clothing choices. We are reviewing the uniform code for adjustments for next year, but, in the meantime, everyone is expected to meet the expectations set forth in the current code. Today we noted a couple of students wearing attire with a logo the opposite of North Face. This is inappropriate at school"
The school also issued this statement Tuesday afternoon:
"Mary Queen of Peace Parish School is an Archdiocesan Catholic elementary school that finds its center in the life and teachings of Jesus Christ. As a faith community, our mission is to create an environment that encourages each student's spiritual, moral and academic growth with a commitment to stewardship. Students are expected to dress and present an appearance consistent with standards of good taste and appropriate for school and school events. It is inappropriate for students to wear clothing that would distract from the learning that takes place in our school."
South Butt attorney Albert Watkins offered this response to the school's actions:
"The South Butt applauds Dr. Kettenbach and The Mary Queen of Peace Parish School for recognizing the difference between a face and a butt and certainly respects the decision of the learned Principal to assert The South Butt apparel inappropriate," said Albert S. Watkins, legal counsel for the St. Louis based parody apparel company. "The South Butt only wishes North Face would have consulted with Dr. Kettenbach prior to initiating its lawsuit against The South Butt," concluded Watkins."
North Face has sued The South Butt in federal court alleging trademark infringement and wants the company to stop making and selling its products with the South Butt logo.