Moose Jaw, Canada (CBC/CNN) - An effort by a humane society in Canada to slim down an obese cat has created a Facebook celebrity.
"Fat Boy" has attracted quite a following since the Moose Jaw Humane Society started chronicling his strict diet on the social media site.
It's Fat Boy Friday, and that means a plump pussycat has to get on the scale.
"You don't really notice it until you look down and say, oh my gosh this is humongous," said Karla Pratt with the Moose Jaw Humane Society.
Food is his kryptonite, but also his first love. He's almost twice the size of what he should be - the equivalent to a 350 pound person.
And he's a sneaky one, doing anything for food. He's agile when he wants to be, but his unhealthy habits have resulted in arthritis.
"Fat boy breathes pretty hard all the time. The fat restricts his chest. So if he exerts himself he wil have trouble breathing and breathe really rapidly," said veterinarian Lisa Cunningham.
Now this flabby feline is on a strict diet - 160 calories a day and hardly any junk food.
But the pounds don't seem to be weighing down his popularity.
He's become a local celebrity in Saskatchewan, and he's this humane society's new face of fundraising and has attracted new followers on its Facebook page.
"Fat boy has always had, I hate to use the word groupies but he's definitely got a fan following in the city of Moose Jaw. People will come just to see him, upset when he's outside or something. They'll ask where's the fat cat today," said Karla
But you can't fall head over heels for this one. Fat Boy's not available for adoption. The lovable cat is a permanent resident at the Moose Jaw Humane Society.
If the diet goes as planned, his friends may have to call him something new. Perhaps, Fat Boy Slim.