NBC - The comic book realm has been dabbling in the digital world for a couple of years now, and one of the industry's heavyweights has finally gone all in.
DC Comics is hoping fans will grab digital versions of their superhero stories.
DC is the first major comic book publisher to make all of its titles available digitally on the same day that they're available in stores.
It's a move to build a digital audience while not sacrificing the hard copy crowd that goes to comic book stores.
"In the app itself, there's actually a button that says 'buy in print' and it takes you to a link that shows you your nearest comic book shop," explains CNET.com's Seth Rosenblatt.
Adding an exclamation point to the digital move is DC's decision to simultaneously take all 52 of its titles back to their respective origins.
"The New 52", as they're being billed started last week with "Justice League Of America" Number One.
13 more titles re-launch today.
Buzz about the reboot helped "Justice League" sell out its hard copy versions in week one, moving 200,000 issues.
There's no word yet on digital sales, but even the combined total will likely pale compared to 20 years ago when hot titles sold a million copies or more.
Among the titles rebooting today is "Action Comics", which is where Superman made his debut back in April of 1938.
That title too, is widely expected to sell out, as is "Batgirl #1".
The bigger test of DC's relaunch will come with sales figures in the months ahead.
The digital variations of the comics cost the same as the print versions, about $2.99.