Hallmark launches new line of unemployment sympathy cards

9:56 AM, Sep 26, 2011   |    comments
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WTHR - In the business of selling sentiments, there's a card for everything, from traditional occasions to unique needs: cards with sound, cards for holidays, cards for losing a tooth.

But losing a job?

Yes, now there's a card for that too.

Hallmark recently rolled out a new line of layoff greeting cards.

Stores have a specific section for job loss and recession humor, offering words of support and encouragement.

With the unemployment rate at nine percent, the company says customers called-in the need.

One card reads "Don't think of it as losing your job. Think of it as a time out between stupid bosses."

Employees at Work One in Franklin, Indiana work with the unemployed every day. They say the layoff cards are a good idea.

"Getting a card like that and somebody caring is fabulous," said Michelle Crowthers-Lunczynski. "The crazy part to think about this is there's so many people laid off. At least someone's caring enough to you know, get a card and say, 'I'm thinking of you'."

"I think it's neat that there is a card there that can say what needs to be said in a situation like that, because sometimes it's just hard to find the words," added Work One employee Avril Fisher.

"It is sad, though. I mean, it just really...but one in ten people you could be mailing it to, absolutely," Smith said.

The messages reflecting current culture, customers say, are perhaps just a sign of the times.

Hallmark says the cards are selling well.


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