Arizona lawmaker wants Photoshopped ads to have disclaimer

5:19 PM, Feb 16, 2012   |    comments
Credit: AP/file.
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By Kasey Joyce

St. Louis (KSDK) - What if magazine ads and swimsuit photo shoots had to come with the words, "Photoshopped" on them? Do you think it would help improve the way teens and adolescents dealt with body image issues? A lawmaker in Arizona does. She has introduced a bill that would require just that, the goal, to bring awareness to body issues and help young women, and men have healthier self images.

If this bill passes, any image that is Photoshopped or airbrushed would have to have a disclaimer at the bottom that would say "postproduction techniques were made to alter the appearance in this advertisement. When using this product, similar results may not be achieved."

We talked to a school counselor at Clayton High School today who supports the bill because she's seen firsthand the effect airbrushed ads can have on young adults.

"This is a start," said counselor Debra McBride. "It's a positive move. There are more pieces to the puzzle. Parents, adults, socially there are all sorts of things that influence adolescence and teens. But that's certainly a starting place because they spend a lot of time with media and watching that."

The Arizona bill will most likely not pass, but the bill's sponsor hopes it sends a larger message about body image issues and starts a movement across the country.

KSDK

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