Rams new uniform unveiled

11:26 AM, Apr 3, 2012   |    comments
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(Courtesy: St. Louis Rams, Nike Inc. and NFL)
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  • Rams new uniforms - PHOTOS
  • By Michael McCarthy, USA TODAY

    BROOKLYN, NY - The NFL and Nike unveiled the next generation of uniforms for all 32 clubs at the Brooklyn Navy Yard.

    PHOTOS - New Rams uniforms unveiled
    Don't look for any of the crazy unis designed by Nike for college football teams such as the Oregon Ducks. The Nike Elite 51 unis are more evolutionary than revolutionary, revolving around lighter fabrics, a more contoured fit and four-way stretch materials rather than big changes in the visual, graphic look.

    Plus, the NFL's conservative team owners had final say under guidelines set by the league.

    The Seattle Seahawks are getting the biggest fashion makeover, with darker-colored blue jerseys, a more aggressive-looking hawk on the helmet and a stripe down the side of the pants symbolizing the team's "12th man:" the fans. The Chicago Bears are enlarging the GSH initials on their unis to honor former coach George S. Halas.

    A number of NFL stars including Ben Roethlisberger of the Pittsburgh Steelers, Ray Rice of the Baltimore Ravens, Alex Smith of the San Francisco 49ers and Wes Welker of the New England Patriots modeled the new duds on stage.

    The new jerseys go on sale the weekend of the 2012 NFL Draft from April 26-28. Nike took over as NFL's official outfitter this Spring from Reebok.

    "I love them," NFL commissioner Roger Goodell said at the unveiling.

    Victor Cruz of the Super Bowl champion New York Giants said the new unis are sleeker and more form-fitting which should help him elude tacklers better.

    The unis "conform and fit your body," said Cruz. "They're tight. You can't get pulled or snagged on. That's the biggest thing for me: making sure that I'm sleek and I'm fast and I can't be grabbed or held."

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