BBB warns about fake online reviews

11:35 AM, Apr 24, 2012   |    comments
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St. Louis (KSDK) -- Want to know what people are saying about the TV you're thinking about buying, or the restaurant you wanted to try?  Look no further than the internet.  But the Better Business Bureau says if a review sounds too good to be true, it probably is.

Cornell University reports that many reviews are written by professional writers or even employees who are paid to put a positive spin on a review-or to post bad reviews of competitors. Researchers also found that humans have a hard time distinguishing fake reviews from real ones.

Chris Thetford with the St. Louis BBB joined Art Holliday to talk about fake online reviews.

Thetford says obvious signs fo fake reviews include vague or awkward phrases, too many adjectives and exclamation points or testimonials that seem too enthusiastic to be believable.

For more information on fake reviews, visit or call the St. Louis BBB at 314-645-3300.

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