Missy Franklin (Courtesy Getty Images)
By Jesse Yomtov, USA TODAY
Missy Franklin, 17, won gold in the 100-meter backstroke on Monday, which NBC held for its prime-time tape delay.
Just six minutes before airing the race, NBC ran a promo for The Today Show, which led off: "When you're 17 years old and win your first gold medal, there's nobody you'd rather share it with. We're there when Missy Franklin and her parents reunite..."
Here's video of the promo.
Of course, the Twitterverse took notice:
ESPN's Trey Wingo simply stated the news: "NBC just ran a promo of what happens to Missy Franklin after she wins a gold medal.. BEFORE they showed her winning the gold medal."
Tuscaloosa News' Cecil Hurt: "NBC airs Missy Franklin gold medal promo before the Missy Franklin race. In headline style: Network Extends Middle Finger To America."
Elise Hasbrook: "Seriously? I stay off Twitter all day & right before Missy Franklin swims NBC runs a promo for the gold medal interview with her? #NBCFail"
You've got to feel for Hasbrook and other Americans who surely did their dardnest to avoid the news.