Olympic spoiler alerts - How KSDK handles posting Olympic 2012 results

7:02 PM, Aug 1, 2012   |    comments
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St. Louis (KSDK) - If you have a smartphone, you might be scared to check it lately.

Some people are trying to avoid Olympic 2012 spoilers, but it seems like an impossible task.

NewsChannel 5 caught up with some Olympic fans on their lunch break and asked them how they avoid seeing and hearing the results of the races.

The common theme seemed to be frustration, and they pointed to websites like Facebook and Twitter as the main sources of the spoilers.

Some may say they should stay off social media for the day, but a lot of fans said they would rather have the results spoiled for them than be forced to stay off their favorite sites.

The NewsChannel 5 web department discussed how to handle Olympic 2012 results in the weeks leading up to the start of the games.  As a department, it was decided that for most events headlines would be vague, with information regarding the outcome of events inside the story.

Facebook and Twitter were handled the same way, and the wording found in the headline was posted on our social media pages, directing those who wanted to know the results to KSDK.com.

Though that method seemed appropriate for most Olympic 2012 outcomes, we knew the story of Michael Phelps possibly becoming the most decorated Olympian in history was a story so big it needed special attention.

In the days leading up to Phelps' races, we decided we wanted to be in front of the story.  When it happened, we put the information out there, on all platforms, though we did not specify which medal and race he won in order to keep some mystery alive.

Michael Phelps passing Larissa Latynina is something that transcends the scope of most athletic events.

It is history.


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