By Dana Dean
Ladue, Mo (KSDK) -- So-called blow dry bars are a booming business across the country and now two are coming soon to Ladue.
To the east and west, blow dry-only salons are popping up as often as bad hair days.
"These blow dry bars are taking the coasts by storm," said Susannah Danforth.
Dubbed blow dry bars, but there is no ID required to order from this menu.
"We're not doing any hair cuts, we're not doing any color," said Josh Wagner.
Just come in for a blow-out.
"Anybody who has been to a hair salon, their favorite part is that finish," said Lindsay Bush.
Suddenly, the trend is picking up steam in St. Louis. Breeze, currently under construction, opens in Ladue's Lester's Plaza October 1.
"We're bringing concept from the West Coast and East Coast to the Midwest."
The owner's last names are well known no matter the coast. St. Louisans Lindsay Bush and Susannah Danforth. One is related to the former Presidents and the other to the former senator.
Breeze will charge $35 for a shampoo and blow dry.
"Soon to be a weekly necessity for sure," said Danforth.
Competition is heating up down the street.
"I went to a blow dry bar out west and said, 'Wow this is fantastic,' we need to bring this to St. Louis," said JJ Krane.
About three miles away, another blow dry bar is also gearing up to open October 1.
"In the new Colonial Marketplace, formerly the Lammert Center," said Betty Goran.
Blown Away, will charge $30 for a shampoo and blow dry. It is run by a mother-daughter duo who doesn't seem to mind they're not the single blow-dry business in town.
"Are there many bad hair days in St. Louis?"
As long as those happen, it doesn't seem like this trend will fizz out.
KSDK