Austin, TX (KXAN/CNN) - One man not only used his brain to come up with an advertising idea; he's also using his head.
Brandon Chicotsky is offering advertisement space on his head. For $320, Chicotsky and a team of people will hit the streets for six hours using his bald billboard to catch people's attention.
Chicotsky is naturally bald. He says his company will donate nearly half its profits to the National Alopecia Areata Foundation, to help battle a skin disease that causes loss of hair.
"Because I didn't get to choose to be bald I thought I'd bring bald and beautiful back," said Chicotsky.
He launched BaldLogo.com last month.