LIVE VIDEO: NewsChannel 5 at Five    Watch
 

Coca-Cola to address obesity for first time in ads

9:14 AM, Jan 15, 2013   |    comments
  • Share
  • Print
  • - A A A +
  • (Courtesy: Coca-Cola)
    

CANDICE CHOI, AP Food Industry Writer

NEW YORK (AP) - Coca-Cola became one of the world's most powerful brands by equating its soft drinks with happiness. Now it's taking to the airwaves for the first time to address a growing cloud over the industry: obesity.

The Atlanta-based company on Monday will begin airing a two-minute commercial during the highest-rated shows on CNN, Fox News and MSNBC in hopes of becoming a stronger voice in the intensifying debate over sodas and their impact on public health.

The ad lays out Coca-Cola's record of providing drinks with fewer calories over the years and notes that weight gain is the result of consuming too many calories of any kind - not just soda.

Coca-Cola says the campaign will kick off a variety of moves that help address obesity in the year ahead.

(Copyright 2013 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.)

Associated Press

Most Watched Videos