By Art Holliday
ST. LOUIS (KSDK) - Innovative Concept Academy is an alternative school in the near north side of St. Louis for kids who have gotten in trouble in school.
Since juvenile court Judge Jimmie Edwards created the school in 2009, it has gained national acclaim for success with at risk students.
ICA is now getting more national attention for a song about succeeding in school and pulling up your pants.
Swag or swagger is slang for a self-confident attitude or the way you present yourself to the world. These days, students at ICA are getting a lot of hits on YouTube for a catchy music video called "Do Right Swag."
"I knew that we had a problem in St. Louis with sagging pants," said Alandon Pitts, Dean of Students.
Pitts is also a music producer. He woke up in the middle of the night with a song in his head.
"Coming up with the hook in my head my mom got up, she heard it, she's like yeah that's the one," said Pitts.
Jaquan Banks, an aspiring musician, got a chance to show off his lyric writing.
"School ID on every day. Make sure you do the right thing. Go to class do your work. That's the kind of image I was looking for when I was writing," said Banks.
With students supplying the lyrics and the dean of students supplying the beats, the "Do Right Swag" video is getting national attention from PBS.
Dr. Michael Triplett, ICA principal, sees the music video as a reward to his students for living up to expectations of success.
"A celebration for doing right and that's what we wanted it to be," said Triplett.
School officials say "Do Right Swag" has helped made it cool to succeed in class, and for ICA students not to sag their pants. Judge Jimmie Edwards, the school's creator, was recently interviewed about ICA's success with at-risk students, and the music video will be included in the PBS story later this month.
Click the video player below to watch the video.