The Sweet Divine Moves to Soulard

11:12 AM, Jun 13, 2013   |    comments
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The famous owners of a popular cupcake business relocates to a storefront in Soulard.  The Sweet Divine preps for the shop, their dessert truck, big events and their Straubs deliveries from the new location.

"We moved locations because we love the walkability of Soulard," said Jenna Siebert, The Sweet Divine. 

"I'll be back here baking Jenna might be up front making your're going to be able to talk to us about our personal experience, what we've done to make our business thrive and the cupcake wars thing.  People love to ask and we love to talk about it and I think things like that matters," said Jason Siebert, The Sweet Divine.

Winning Cupcake Wars Season 6 put the baking duo on the map, but the couple credits their creativity for getting them there.

"Our cupcake flavors that we do we always like to create something new and fun," explained Jenna.

You'll find close to 10 flavors a day at the new store, but they rotate around 70. They're best known for cupcakes, but the variety of treats keeps getting sweeter.

"This has been a big step and it's been amazing so far so we'll see what happens in the future," said Jenna.

The new location is located on S. 9th Street in Soulard. For more information head to



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