NewsChannel 5's Kelly Jackson poses with the "Thrift Shop Divas" after their appearance on Today in St. Louis Saturday morning.
ST. LOUIS (KSDK) - You may have heard about a new St. Louis-based online reality show called "Thrift Shop Divas," but do you know the story behind it?
Producer Erik Light brought the concept to Coolfire Media, a local entertainment programming development company. They're the people behind shows like The Frontline for Hope, which aired last spring on NewsChannel 5; Welcome to Sweetie Pie's on OWN; Funeral Boss on Discovery Fit and Health; and Resale Royalty on Style Network.
David Johnson, president of Coolfire Media, says they worked with Light to create a partnership with MERS Goodwill, which allows them to "weave in the really amazing message that Goodwill sends out." It's not just an entertaining show, it's an opportunity to educate about Goodwill's assistance in job searches, career counseling, and even living arrangements.
One of the show's stars, vivacious 87-year-old Naomi Trudeau, was discovered by Light. When he found out she uses thrift shop materials to make wardrobe creations (like the zebra-print maxi-dress in the photo above that she made from sewing together several tube tops), he knew he was on to something.
After some digging, the group found other furniture designers, stylists, and jewelry makers. It was then decided this team of "Thrift Shop Divas" would find one person Goodwill was assisting and give them some sort of makeover.
The first episode features a young woman named Lisa, a mother of two, who wants to get a fresh start in life. Jenny B, the "Interior Designer Diva" gives Lisa's bare apartment a glamorous facelift, while Susannah, the "Styling/Wardrobe Diva," gives the family a wardrobe makeover at Goodwill.
The first episode launched on YouTube this week, with a second episode set to be released soon.
Coolfire Media is still looking for other people who consider themselves "Thrift Shop Divas" and encourage them to submit videos of themselves and their talents to the show's Facebook page.
You can watch the first episode of "Thrift Shop Divas" below.