H&R Block ends dollar bill ad

KANSAS CITY, Mo. (AP) - H&R Block has stopped handing out real dollar bills bearing stickers with its 2014 tax season marketing message.

The Kansas City-based tax preparation company kicked off an ad campaign Jan. 17 by handing out dollar bills with a sticker pasted across the front saying: "Americans who did their own taxes last year left a billion dollars behind. Get your billion back, America." The ad also included a toll-free phone number, Web address and a disclaimer that not everyone gets a tax refund.

A federal law, however, prohibits attaching advertisements to money.

H&R Block spokesman Gene King

told The Kansas City Star

that the campaign has stopped, but the company continues to hand out dollar bills separate from other marketing materials. King didn't say why H&R Block changed its plans.

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Information from: The Kansas City Star,

http://www.kcstar.com

(Copyright 2014 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.)


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