Illinois TV ads push health insurance

CHICAGO (AP) - Illinois is launching a long-delayed TV advertising blitz Friday telling people to "enroll now" for insurance coverage under the nation's health care law.

The $1 million television ad buy in eight major markets across the state comes just 10 days before a Dec. 23 sign-up deadline for people who want their coverage to start Jan. 1.

One 30-second ad shows people at work in factories, on farms and in kitchens. The voiceover says: "Now we can all be covered." The ads, which direct people to the Get Covered Illinois website, are funded by a federal grant.

The TV ads had been postponed because of problems with a federal website. State officials waited until now to make sure the site was working, so consumers wouldn't be frustrated with error messages.

(Copyright 2013 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.)


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