Girl power needed to power STL's economy

ST. LOUIS - St. Louis is last in the country for women led entrepreneurial businesses, and some successful women in St. Louis want to change that. They say women with ideas need a little help getting their ideas off the ground.

The group formed a non-profit called Prosper. They are thinkers, doers, innovators. They've raised money to give to women with great ideas. They said women come up with ideas out of necessity.

One woman put a target in the middle of toilet paper to potty train her children, and now millions of rolls are flying off shelves.

Some successful women in St. Louis want women with more great ideas to move and shake St. Louis into a woman's entrepreneurial world.

Maxine Clark didn't have other women in St. Louis to help her when she got her idea off the ground 17 years ago. Build-A-Bear Workshop is now an international company.

"It was just one of those ideas and a lot of time that's how an idea comes to a person it's just a flash," she said.

Clark is now trying to help other women.

"We need good ideas, moms and other women who live in this consumer space all the time. They see opportunities, see things missing," she said.

Clark said many women don't have confidence their ideas can make millions. She said many times, they don't need much money to get off the ground. She said they often don't' know they're sitting on the next great thing. Clark knew Betsy Fore was sitting on a great thing.

"It's a dog tracking app, it tracks your dog's activities based on the size breed and age to make sure he's getting the proper amount of exercise," said Fore.

She invented it when her dog gained weight. She realized almost half of all dogs in America and UK are obese. She founded her company in London and moved it St. Louis a week ago.

"There's such an incredible support system here and in places like London and San Fran. You don't get that support," said Fore.

She knows that support could turn wonder woof into the next Build-A-Bear. Fore said 87 percent of people who buy wonder woof are women.

The app tracks your dog sleeping, playing, running and it reminds you to groom and feed your dog. It tells you if your dog is too far from you. It's preselling for $100.


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