"Weekend Quickie" Website in St. Louis Ad Campaign

A new ad campaign is asking Chicago commuters to come to St. Louis for a "weekend quickie". It's a $50,000 advertising campaign that the St. Louis Convention and Visitors Commission is gearing toward young adults.

Local advertising firm H&L Partners posted advertisements with double entendres in mass transit trains in Chicago as part of this campaign. They also created a mobile website called weekendquickie.com that lists the city's attractions. They hope this will bring more young tourists to St. Louis. The website is operated much like a dating website. You can swipe through the attractions in St. Louis and decide which one you would like to visit and create your own itinerary.


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