NEW YORK (AP) - Facebook is beginning to roll out its App Center to users so they can find games and other applications with a social component more easily.

The App Center will initially feature about 600 Facebook apps, mostly games, reviewed by the company to meet quality standards. Games, such as Zynga's "CityVille" and Electronic Arts' "The Sims," are the most popular types of apps on Facebook.

The company is betting that by personalizing recommendations to users, people will find new types of applications beyond games.

Facebook says the App Center won't compete with other app stores, such as Apple's or Google's. It will drive traffic to them on mobile devices.

The feature will be rolled out to Facebook's U.S. users, beginning Thursday night.

Online:

http://www.facebook.com/appcenter

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Associated Press