(By ANNE RYAN, USA TODAY)
By Reid Cherner, USA TODAY
A health group wants to make it clear that Gatorade is not a wonder drug and Michael Jordan is not a superhero.
The Public Health Advocacy Institute is asking the U.S. government to pull a Gatorade ad that implies that Jordan overcame the flu during a 1997 playoff game with help from the energy drink.
The group believes the ad encourages young athletes to participate in dangerous behavior.
"The Jordan Ad openly promotes engaging in vigorous physical activity while suffering from a very high fever, in Jordan's case 103 degrees," the institute said in a letter dated May 8 to the U.S. Federal Trade Commission. "It is a generally recognized safety principle that teens and even professional athletes suffering from a severe fever and flu-like symptoms should not engage in vigorous physical activity."
PepsiCo, the parent company for Gatorade, had no comment on the letter.