By Heidi Glaus
ST. LOUIS (KSDK) - Tim Murphy is a bit of a sports fanatic.
"This is a bubble boy game signed by Wayne Gretzky," Murphy pointed out.
He has mounds of memorabilia to prove it.
"This is a Masters flag signed by Tom Watson," he added.
It's his love of sports that also sparked an idea.
"It's a smartphone app for live sporting and music events," Murphy explained.
After 29 years of working at Anheuser Busch as a senior marketing executive, he took the buyout in 2011 and started brain storming, eventually coming up with Fanzlive.
"What it does is captures all the content from social media behavior at an event like Twitter, photos and video," Murphy said.
For example, if you're at a game or concert sitting two rows from the top and someone else has the app and is sitting front and center you can tag their pictures.
It's also a pretty handy tool for soccer moms.
"You know as a parent you may or may not have been at this game. You may have missed that moment for your son or daughter and somebody grabbed that piece of content for you and all you do is tag it and it's yours," Murphy added.
So in the world of social media, Fanzlive is one more thing at your fingertips that might make life a little easier, it will certainly help you preserve precious memories.