World Series drawing record number of viewers

ST. LOUIS (KSDK Sports) - When your hometown team is playing in for a World Championship, it's hard to imagine that everyone else around the country and the world, isn't as excited as you. But be honest, did you tune into the 2008 World Series? Do you even remember who played?

But this year as the Cardinals and the Red Sox battle in the World Series, the series' drama is drawing in viewer outside of St. Louis and Boston. MLB says Sunday's Game 4 was the most watched baseball game since Game 7 of the 2011 World Series. Don't let it be said that the Cardinals don't provide drama.

According the MLB, ratings are up 11% so far through four games, the best viewing numbers since 2009.

Game 3 was the first World Series game ever to end on an obstruction call. Game 4 was the first World Series game ever to end on a pickoff. No one knows what the Cardinals and Red Sox will do next, but more viewers are tuning in to find out.

Game 4 on Sunday night – typically the most competitive night of the week in primetime television – drew a World Series-high 16 million viewers, making it the most-watched baseball game since Game 7 of the 2011 World Series, based on Nielsen data.

Overall, the 2013 World Series is averaging an 8.4 household rating making it the highest-rated World Series through four games since 2009. The 8.4 household rating and average audience of 14 million viewers through Game 4 both represent +11% increases over last year through the comparable coverage.

Game 4 drew a massive 46.7 rating in St. Louis, while in Boston the game drew a 34.7 rating. In both markets, 69% of available TVs were tuned to the game at its peak.


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