HBO's True Detective and two original Netflix series, Orange is the New Black and House of Cards, are in the mix as Emmy nominations were revealed early Thursday in Los Angeles.
Detectiveand Cardswill compete against HBO'sGame of Thrones, PBS's Downton Abbey,AMC'sMad Men and the final season of AMC's Breaking Bad in the drama category.
And Orange, submitted as a comedy, will face ABC's four-time winner Modern Family, CBS's The Big Bang Theory, FX's Louieand HBO's Veepand new Silicon Valley.
FULL LIST: Emmy Nominees
Other first-time contenders were peppered through acting categories, including best drama actress Lizzy Caplan of Showtime's Masters of Sex,Orangestar Taylor Schilling, and early favorite Matthew McConaughey, who along with co-star Woody Harrelson was nominated for Detective.
Thronesearned 19 nominations, the most of any series, followed by two FX miniseries: Fargo,with 18, andAmerican Horror Story: Coven,with 17.
And Fargopicked up four major acting nods, for lead actors Billy Bob Thornton and Martin Freeman and supporting actors Colin Hanks and Allison Tolman.
Vying for reality competition series Emmys are last year's winner The Voice, record holder The Amazing Race, Dancing with the Stars, Project Runway and So You Think You Can Dance. Among variety shows, The Daily Show, The Colbert Report, Saturday Night Live, The Tonight Show with Jimmy Fallon, Jimmy Kimmel Live and Real Time with Bill Maher are competing..
The 66th annual Primetime Emmys will be awarded Monday, Aug. 25 at 8 ET/5 PT on NBC, with Seth Meyers hosting.