Duck Dynasty is about the Robertson family, their duck call business and their everyday antics. Cameras capture all that just like any other reality show.
But the intention of the family in doing the show was about something bigger.
"We could have easily done a reality show like everyone else," Sadie Robertson, 16, daughter of Willie and Korie Robertson, tells Fox411. "But it's our faith that catches people's eyes because sadly, it's not something we're used to seeing [on TV] these days."
She goes on to say, "When we began Duck Dynasty we weren't starting it for fame. We started it to get the message of God out there."
Patriarch Phil Robertson said his controversial anti-gay remarks last year to GQ magazine were based in his faith. The family has always been outspoken about faith. And Sadie is following in those footsteps.
"Faith is obviously my number one priority and I think you need to put God at the top of everything you do."
She adds, "I get a tweet at least once a day that says, 'I hope Sadie Robertson doesn't turn out like Miley Cyrus,' When you're famous you do get so much attention that I can see how you could just think the world of yourself. I think if you go into it thinking that this is not for me, that this is for God, you'll be okay."
She's proud that Duck Dynasty doesn't shy away from sharing the family's beliefs. "It just takes one person to take a stance and begin doing something different. We think [the show] has done a good job of getting out God's message."
Still, they knew fame might get to them. So the redneck royal family set up some ground rules before they signed on for the reality show. "We had a family dinner before the show started and we talked about if at any time in this journey that God is not first, then we have to put the show away," Robertson recalled. "If we start to think of ourselves too highly, we remember that we were happy before the show and we will be happy after the show."
They even came up with a secret phrase to call out any family member who might start to let the fame get to them.
"At the dinner, my Uncle [Si] said, 'Remember the Alamo?" Roberts says they utter the sentence to remind the person to stay grounded.