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Everyone fell in love with the viral First Kiss video and then out of love once they realized it was really just a clothing company advertisement with a bunch of models.

Now the Internet has given us a far less controversial version: First Sniff. London-based advertising agency Mother London gathered some dogs and asked them to sniff each other's behinds for the first time on camera.

Just like the original, the parody is shot in black and white and set to the same indie background music. Only this time around there's a lot less awkward giggling and a lot more uninhibited dog sniffing.

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