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Being a stunning supermodel, and now the new face of cosmetics giant Bobbi Brown, doesn't just mean fame, fortune and free lip gloss.

For Upton, it's always meant getting plenty of attention from the opposite sex. Some good, some questionable. "I don't think (guys) want to date me. They just want a picture with me," says Kate Upton, whose curves graced the covers of the 2013 and 2012 Sports Illustrated swimsuit issues.

Upton, 21, will appear in ads for Bobbi Brown starting in July, replacing the brand's first celebrity spokeswoman, Katie Holmes. Upton, who splits her time between Manhattan and Florida, says she's thrilled about her new relationship, because it's the real thing.

"I am a huge product fan. I love trying new things. I get that from my mom and my sisters," she says. "We always share products. I've always used Bobbi Brown. That's the cool thing — I can do an interview and not have to lie."

The thing that most resonates with Upton, who's much curvier than your average human coat hanger, is Brown's emphasis on loving yourself and not changing who you are, she says.

Was Upton always so self-assured? "I'm not really sure," she says. "I've always been really confident in myself and loved my body and loved what I was doing. I don't take myself too seriously. It's kind of nice, especially in the job I'm in," she says.

That job takes up most of her time. On her days off, says Upton, she keeps things as simple as possible. "Honestly, because my job is to be ready and be dressed up, when I'm in my everyday life it takes me five minutes. I take a shower and maybe throw on some mascara," she says.

In April, she's co-starring in her first feature film, The Other Woman, and hopes to parlay being a page-turner into an on-screen career.

"I really feel like I have mentors in (co-stars) Cameron Diaz and Leslie Mann," says Upton. "The whole thing was overwhelming. My first day walking in, I didn't know what to expect. Cameron and Leslie welcomed me in and I asked them so many questions."

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