ST. LOUIS (KSDK) – In the week leading up to the Susan G. Komen Race for the Cure, the columns in the NewsChannel 5 studio will be bathed in pink light to celebrate survivors and remind our viewers to continue the fight to eradicate breast cancer.
NewsChannel 5 has been involved with the Race for the Cure for 15 years, and has helped raise millions of dollars toward the fight to end breast cancer.
"We want our viewers to be reminded this week that the race is Saturday and so, using some new technology, we'll bathe our news set in pink light this week to celebrate our survivors and inspire our viewers, reminding them that we can't give up yet in the effort to raise money to eradicate this killer," News Director Mike Shipley said.
There will be an estimated 232,670 new cases of breast cancer diagnosed this year, according to the Susan G. Komen Website, and 40,000 women will die of the disease.
"The color pink is the color of hope, the color celebrating the fight to cure cancer," Station Manager Marv Danielski said. "The color pink captures the spirit of all those people helping fight cancer each and every day. NewsChannel 5 is proud to salute to all those great cancer fighters participating in the Komen Race for the Cure."
The 16th annual Komen St. Louis Race for the Cure will be held on Saturday, June 14. Friday, June 13 is the last day to register online.
NewsChannel 5 will be covering the race and telling the incredible stories of breast cancer survivors all week.