By Tom Weir, USA TODAY
The New Jersey version of the NBA Nets is officially done, as the Brooklyn Nets unveiled their logos today.
The ceremony was held as team merchandise went on sale at a Modell's store on Brooklyn's famous Flatbush Avenue, across from the Barclay's Center where the Nets will play.
Nets center Brook Lopez was in attendance, and wearing a black suit that echoed what will be the team's principal color.
The two logos seem very simplistic for a team that has indicated it wants to be a flashy competitor in the New York market. But maybe the black-and-white approach will have Old School appeal in a New York borough whose sports identity is tied to the '50s Dodgers.
A press release from the team says the brand identity created by part-ower Jay-Z "incorporates a timeless black and white color palette of the old New York subway signage system, including its clean 'RollSign' typeface."
"Our black and white colors speak to Brooklyn's strong traditions and grittiness and convey an uncompromising confidence," Brooklyn Nets CEO Brett Yormark said in the release.
The team's new uniforms, according to the Newark Star-Ledger, won't be made public until the fall.
Irina Pavlova, representing the Nets' Russian owner Mikhail Prokhorov, promised the crowd that: "I can assure you, we're committed to making the Brooklyn Nets a winner."