David Jackson, USA TODAY
President Obama's new television ad features the campaign's new star: Big Bird.
The ad mocks Mitt Romney's pledge to cut the Public Broadcasting Service -- even though he likes Sesame Street's Big Bird character -- by comparing the childhood icon to corporate malefactors.
Says the narrator: "Big ... Yellow ... A menace to our economy ... Mitt Romney knows it's not Wall Street you have to worry about, it's Sesame Street."
Also from the ad: "Mitt Romney -- taking on our enemies, no matter where they nest."
Romney cites PBS as one of a series of cuts he would make to the federal budget, a list that also includes Obama's health care plan.
The Republican National Committee responded by releasing a graphic featuring another Sesame Street character, the vampire The Count.
It's designed to show "President Obama's complete lack of positive message or vision coming out of last Wednesday's debate," the RNC said. "After failing to lay out a plan for his second term -- let alone defend his first term -- in last week's debate, all the president has been talking about recently to distract from his poor performance is Big Bird and Elmo."
PBS cuts would not kill Big Bird or any of his Sesame Street neighbors, by the way. Sherrie Westin, executive vice president and chief marketing officer of Sesame Workshop, told CNN that it "receives very, very little funding from PBS.