By Olivia Barker, USA TODAY
Running too late to slather on moisturizer post-shower? Wrangler's got your gams covered - in aloe vera and olive oil extract.
There are socks that swear they soothe and sneakers that say they whittle thighs, but in a true collision of the fashion and beauty frontiers, the European leg of the longtime denim company has introduced a trio of Denim Spa jeans - "cosmetotextiles" - that claim to moisturize and even fight cellulite.
Ingredients such as rose hip oil, retinol, caffeine and shea butter are sprayed onto the jeans before being dried in an oven, according to press materials.
How does it work? In non-traditional Wrangler style, the jeans are cut tight, so the friction between fabric and skin bursts open the microcapsules containing those soothing substances. (Is there a bonus benefit, being able to wriggle out of your Wranglers more easily?) The treatment lasts six to eight washes, but the anti-cellulite model, dubbed "Smooth Legs," can be respritzed for longer wear. The company says it road-tested the fit on 160 women, 69% of whom reported that after 4 weeks the "state and appearance" of their thighs had improved.
The new jeans, currently available for about $150 on Asos, are being launched in an ad campaign featuring Lizzy Jagger, 28, the model daughter of Mick Jagger and Jerry Hall, who coos: "After a day wearing Denim Spa, my legs feels great; they come out of Denim Spa jeans feeling more silky than usual."
So, do these sound "ooh!" or "ew!"?