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Melanie Eversley, USA TODAY

There were tackles, touchdowns and fumbles, and it was the last game for Baltimore Ravens linebacker Ray Lewis, but a big chunk of the social media buzz during Sunday night's Super Bowl XLVII was over a kiss -- a long, slurpy, noisy one.

Moments after Sports Illustrated swimsuit model Bar Refaeli engaged in a wet lip lock with a bespectacled tech nerd in a first-quarter commercial for Internet address registration service Go Daddy, Twitter exploded with disgust. #GoDaddy and #thekiss were trending on the social media site for a while.

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"Face frozen in shock from that #godaddy commercial," tweeted Arie Luyendyk Jr., @ariejr. "The kissing sounds may haunt me until halftime."

Eugene Cho, @EugeneCho tweeted, "#GoDaddy disgusts me. #Thatisall."

Shira, @shiraselko, tweeted, "Lowering the Bar Refaeli."

Opie radio, @OpieRadio, made reference to the recent scandal in which Notre Dame linebacker Manti Te'o claimed he was the victim of a hoax in which he believed he was in an online relationship with a nonexistent woman.

"Go daddy - yo Manti Te'o, that's how it's done! Face!" @OpieRadio wrote.

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