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EDWARDSVILLE, Ill. (KSDK) - A local toy store planning to close has started to receive an outpouring of support from the community.

Once Upon a Toy is close to bankruptcy, and when it announced it would close, customer Heather Browning createda Facebook page with the hopes of saving the only specialty retail toy store in the Metro East.

A man named Steve Hartman liked the page and came up with the idea of collecting donations for the store.

Emily Terry-Gates then got involved and started the "Save the Toy Store" contribution campaign using the fundraising site Crowdtilt. In less than 24 hours more than $25,000 had been pledged to saving the store, one-third of the goal of $75,000.

If the goal is not reached by Friday the contributions will be canceled because of the timeline of the liquidation.

Local business owners have also stepped up to help save the store. Stores including What to Wear, To-Do's, Chef's Shoppe, Studio 11 Salon, Bin 51, Olive Oils, Wang Gang, and Papa Murphy's Pizza are contributing 10-30 percent of their sales on Thursday to helping save Once Upon a Toy.

To see the complete list of participating stores, visit the group's Facebook page.

By 8 p.m. Thursday the fund had surpassed its goal with over $77,000 in donations.

For more information on how to donate to the fund, visit Crowdtilt.