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WENTZVILLE, Mo. (KSDK) - The Wentzville Board of Aldermen has handed down new regulations for people who wear costumes and/or hold signs to draw attention to a business.

The board approved guidelines over these "living signs" Wednesday night.

These new regulations allow for businesses to displayjust two different types of temporary signs at any given time: either one balloon and a banner, or a living sign and one banner. In addition, temporary signs will only be permitted eight months out of the year for each business, and the signs must be on private property and cannot block public right-of-way.

Living signs will be allowed, but the city has decreed they cannot be within 300 feet of major intersections.

Business owners in favor of fewer restrictions on living signs call the new rules unconstitutional and say their ability to advertise and promote their businesses will be adversely affected. But those in support of the guidelines believe roads will be safer by keeping busy intersection less congested.

The guidelines will go through a final read through at the next board of aldermen meeting before going into effect.