ST. CHARLES, Mo. (KSDK)- The weather is perfect and that means crowds are heading outdoors this Fourth of July.
There are two noticeable differences this year at Riverfest in St. Charles. One difference is the weather. Last year the temperature was over 100 degrees. This year it's about 20 degrees cooler. The other difference is the added security. This year there are a lot more officers patrolling.
Festivities kicked off at 5 p.m. but all day the vendors were preparing. All the vendors we spoke with say the Fourth of July is one of the biggest days of the year for them and they rely on Riverfest, not only for added revenue but also increased exposure so the economic benefits of the holiday last well into the future.
Even though festivities officially kicked off at 5 p.m., people have been spending money in St. Charles all day.
"When you take a look at the overall impact of economic development, a visiting party is about 3.2 people and they spend on average about 600 dollars a visiting party so if you take a look at that it could be significant revenues for the businesses on Main Street, for the businesses in St. Charles, and for the city," said David Leezer, Director of Tourism and Economic Development in St. Charles.
The fireworks begin at 9:15.