By Jeanne Moos, CNN
A phrase displayed on a suitcase is packing a lot of controversy.
Suitcases come in all colors, but have you ever seen one come out saying "I am gay"? That's what an Australian blogger says he found written on his bag when he claimed it at Brisbane's airport.
Instead of some gorilla of a baggage handler beating up bags, someone used airline stickers to spell out "I am gay."
The self-described straight blogger tweeted out the photo, then wrote about it. He said he was rushing for a connecting flight so he dragged the bag through the terminal.
"My luggage was a scarlet letter. I got to walk in the shoes of a gay person in a public place. For no good reason I had had a slur marked over my luggage. I was degraded. I was shamed. I was humiliated."
Some gay people are saying "I am gay" isn't a slur. It's not degrading. It's not shaming. On the other hand, other gay people are saying it was intended to offend, that the suitcase owner should be applauded for taking what was a random act of cruelty and turning it into a teachable moment.
The airline, Jetstar, apologized and says it's investigating. Others are merely joking. For instance, the Gawker poster who wrote "That's not a gay suitcase. This is a gay suitcase" with Barbara Streisand all over it.
Others proclaimed their bags bisexual. "I have a carryon bag with wheels on the bottom and backpack straps. It goes both ways."
At luggage carousels, we're always dying for our suitcases to come out first. But when this one came out, it didn't even get a hug.