CHESTERFIELD(KSDK) - One week from today, a second outlet mall in the Chesterfield Valley will open to the public.
Earlier this month, Taubman Prestige Outlets held its grand opening. That mall welcomed more than 125,000 shoppers on the first weekend.
Now, a new outlet mall will compete for all of those customers.
NewsChannel 5 was afforded a sneak peak of St. Louis Premium Outlets. Our own Jennifer Blome had several questions for Emily Zimmerman, director of marketing for the outlet mall, to get you up to speed on the when and where this mall will be opening. Below is a transcript:
How do our viewers get there?
St. Louis Premium Outlets is located in Chesterfield on the south side of Interstate 64/ U.S. Highway 40 east of Daniel Boone Bridge. Take exit 14 going either direction on Interstate 64/ U.S. Highway 40.
What kind of stores and restaurants will be there?
St. Louis Premium Outlets will be home to 90 designer and name-brand stores. We are anchored by Saks Fifth Avenue Off 5th and will be home to some of the top fashion and accessories brands including Ann Taylor, Brooks Brothers, Coach, Cole Haan, Elie Tahari, Kate Spade New York, MaxStudio.com, Michael Kors, Tommy Hilfiger, Ugg Australia, Vera Bradley and many more. We will also feature a mix of popular children's brands like Carter's, The Children's Place and OshKosh B'Gosh. Eateries include Great Wraps and Villa Fresh Italian Kitchen. A complete list of stores can be found on our website, PremiumOutlets.com/stlouis.
Any free giveaways to customers?
We have a lot of exciting entertainment and activities for shoppers during our grand opening celebration. Wings of Hope will be doing a flyover after our Ribbon Cutting at 9 a.m. on the 22. Cardinals players and team manager will be holding an autograph session August 23-25 from 11 a.m. to noon at Wilsons Leather. Mike Matheny will be on-site on August 23 and Matt Carpenter and Trevor Rosenthal will be on-site August 24. We will have a fireworks display at 9 p.m. on August 24. Other daily attractions include live entertainment, a brag wall and red carpet for free photos, and a contest to win a $5,000 shopping spree as well as over 140 other prizes!
What time is the mall open for business on August 22?
We have extended hours during grand opening weekend -
Thu, Aug 22: 9am-9pm
Fri, Aug 23: 9am-9pm
Sat, Aug 24: 9am-9pm
Sun, Aug 25: 9am-9pm
Any special opening day sales?
Our stores will be holding special grand opening promotions. A list of in-store promotions can be found at PremiumOutlets.com/st.louis. We also recommend that shoppers sign up for our VIP Shopper Club for extra savings. It's free and easy to join by visiting premiumoutlets.com/vip.
Many St. Louisans wondering if two new malls can make it? Who is your demographic? Why do you think Premium Outlets will be a success?
Savvy shoppers desire a better brand of outlet shopping that features high-quality, name-brand merchandise. St. Louis Premium Outlets provides shoppers with the finest brands at impressive savings every day, all in an upscale shopping atmosphere. Shoppers will appreciate the impressive mix of brands available at our center and we anticipate the center becoming a popular shopping destination for both residents and visitors to the area.
Is it the outlet mall dog friendly?
Yes. In addition to complimentary wheelchairs being available at our Information Center, we provide a wide range of customer services including area and merchant information, stroller rentals, gift cards and Wi-Fi.
Anything else to share?
St. Louis Premium Outlets will have a halo effect on the area, strengthening the state's draw as a major shopping destination both for national as well as international visitors.
To create a more compelling destination for the Chesterfield community, St. Louis Premium Outlets has worked closely with Chesterfield Arts in instituting a public art program. Positioned throughout the center are five freestanding sculptures and three mosaic tile compositions that create both a sense of community and culture.