By Alex Fees

ST. LOUIS (KSDK) - After defeating VCU and Butler last week, the St. Louis University Billikens are turning some heads.

On Monday, the men's basketball team was ranked number-18 in the Associated Press Poll and number 19 in the USA Today Coaches' Poll.

Success is good for sales. Debbe Schneider, manager of the campus book store in the Busch Student Center says sales over the last few weeks have been up 20 percent.

And it's not just students purchasing St. Louis University clothing. Parents and St. Louis-area residents are bleeding Billiken blue.