ST. LOUIS (KSDK) - You might not recognize the name Micky Arison, but you will know his brands.

Arison is the CEO of Carnival Cruise Lines and the owner of the NBA's Miami Heat.

NBC correspondent Harry Smith joined First @ 4 with a preview of a story he has airing Friday night on Rock Center about Arison.

Click the video player above to learn more about the man.

Rock Centerairs Friday nights at 9 p.m. on NewsChannel 5.

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