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ST. LOUIS (KSDK) – After 50 years, Beatlemania is alive and well.

This week in 1964, more than 70 million viewers watched the Beatles make pop culture history on the Ed Sullivan Show. And some of those early Beatles fans were St. Louisans.

"I think we're selling as much Beatles now as we always have," Euclid Records owner Joe Schwab said. "I Want to Hold Your Hand, kids are still buying that to this day."

Schwab was among the almost 73 million who tuned in 50 years ago to watch the Beatles on Ed Sullivan.

"I remember talking to my friends on the way to school about how great it was," he said. "I watched Ed Sullivan every week after that, just hoping that the Beatles would be on."

There's a strong St. Louis connection to the Beatles, who covered at least nine Chuck Berry songs in live performances and recordings.

"A lot of younger people were covering these things, and the Beatles were one of them," Schwab said. "That's how influential Chuck is."

The Beatles' final live performance on the rooftop of Apple Records in London was respectfully reenacted last week on a Webster University rooftop by Beatles cover band Abbey Road.

The band's lone St. Louis appearance was Aug. 21, 1966 at Busch Stadium.

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