(KSDK) – If you thought the Kardashian annual Christmas cards were clever, the Holderness family in North Carolina has taken it to a new level.

The family produced a second annual video Christmas card that has gone viral with more than 700,000 page views on YouTube in the past five days.

According to the description, the family uses the video as their annual newsletter.

Mom and dad in the video, Kim and Penn Holderness, are managing partners of The Green Room, a video production company, which puts out the video. They also use it to market to clients that they will do the same for their families.

To see the full video, play the YouTube video below.