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ST. LOUIS (KSDK) – Trailnet tells us 49 people were killed walking or biking in the city of St. Louis between 2009 and 2012.

The dangers for cyclists on the roads were brought home Friday night, when Clayton bicyclist Rick Beard was struck and killed in a hit-and-run in North St. Louis.

He was an experienced rider, wearing full reflective gear.

Police now tell us helmet cam video from Beard's own camera shows he was not following traffic signals and signs in the area and was riding on the sidewalk.

Local bicyclists held a rally downtown this morning on the steps of city hall to bring attention to bicycle safety in the city, and to demand change.

Trailnet was not one of the organizers of that rally.

RELATED: Clayton father killed in hit and run

Rhonda Smythe is with the group.

She joined us live on First at Four to talk about changes the group would like to see the city implement to make roads safer for pedestrians and cyclists.

Jeff Rainford, Mayor Slay's chief of staff, also joined us for the conversation.

Click on the video player to see what they said.

RELATED: Bicyclist killed in hit-and-run

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